Copywriter
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PRIMARK

 

Some women find love on dating apps. These ladies found it in a Primark store window.

 
 

If there’s one thing Europeans love, it’s roasting American food like they didn’t create haggis. if there’s another thing they love, it’s Scoring ridiculously cute fashion for pocket change at Primark. So when Primark crossed the pond to make their U.S. debut, they asked us to help American shoppers fall just as hard for their styles and prices as Europe had. And of course, we simply couldn’t refuse Because honestly, who could resist falling head over heels for fashion finds this good? ALso, we’re a sucker for a European accent.

 
 

TVC

 
 

BTS

 

SOCIAL

 
 

Out-Of-Home

Agency: VCCP
Client:
PRIMARK

CopyWriter:
Amy Lazo
Art Director: Tyler EmmonS
Designer: John Olson
CREATIVE DIRECTOR: NIKKI Lindman
Director: Kate HollowelL
Producer: Lizzie Auwaerter
SOCIAL EDITOR: Gabriele Wiedenmann