Some women find love on dating apps. These ladies found it in a Primark store window.
If there’s one thing Europeans love, it’s roasting American food like they didn’t create haggis. if there’s another thing they love, it’s Scoring ridiculously cute fashion for pocket change at Primark. So when Primark crossed the pond to make their U.S. debut, they asked us to help American shoppers fall just as hard for their styles and prices as Europe had. And of course, we simply couldn’t refuse Because honestly, who could resist falling head over heels for fashion finds this good? ALso, we’re a sucker for a European accent.
TVC
BTS
Spring Campaign
Social - Spring
OOH - Spring
Summer Campaign
Social - Summer
Out-of-Home - Summer
HAND-PAINTED MURAL
